In the European context, demand for transparency along the food supply chain is steadily increasing. According to a study by SAFE – Safe Food Advocacy Europe, about 85% of European consumers consider label clarity an important factor in purchasing decisions, and 90% believe that the ingredient list should be “clear and readable.”
Furthermore, the European Commission has launched the EU Agri‑food Chain Observatory to improve transparency in costs, margins, and the structure of the agri-food supply chain.
From a regulatory perspective, EU legislation on labeling and food risk assessment (such as Regulation (EU) 2019/1381 on transparency in risk assessment along the food chain) requires greater clarity regarding origins and production processes.
This scenario shows that today it is not enough to offer a good product: consumers want to know where the product comes from, how it was produced, and whether the supply chain adheres to ethical and sustainable standards.

Supply Chain Transparency and Traceability

At the core of Refine Pet Foods’ philosophy is a clear commitment: knowing where ingredients come from, how they are processed, and which ethical and sustainable practices are implemented throughout the supply chain.

Ingredient Origins

Refine Pet Foods selects suppliers who meet strict quality and sustainability criteria. Each raw material is traced—from animal or plant source, through supply chain monitoring, to the finished product. This approach ensures that ingredients not only meet nutritional requirements but also comply with high ethical standards.

Production Methods

Production is managed with processes that prioritize efficiency, environmental respect, and safety. In parallel, PCG Group – through its CSR and governance initiatives – applies principles of product stewardship and risk control for environmental and health protection. This also helps companies in the supply chain maintain a transparent, responsible, and modern production system.

Ethical and Sustainable Practices

Consumers today demand clear labels, certifications, and “clean label” products: simple, recognizable ingredients without hidden additives. Refine Pet Foods meets these expectations by transparently communicating the origin, processing methods, and commitment to sustainability.

At the same time, PCG Group highlights that responsibility towards communities and the environment is central to its CSR policies: environmental approaches, training, and cooperation with external partners are key elements.

Why This Matters to You

When you choose a Refine Pet Foods product, you choose a brand that:

• Clearly communicates every ingredient and how it is used;

• Applies controlled production processes focused on quality and sustainability;

• Provides honest, transparent communication with readable labels and accessible information;

• Operates within a supply chain that considers the environment and communities, thanks to CSR principles adopted by the parent group.